As businesses look for new growth, many focus on local competitors and strengthening their national brand. That approach is fine, but when was the last time your marketing team used its small business phone system to think globally?
Around there world are millions of people who may never have heard of your market niche, much less your competitors. By expanding your business on a global scale, you will be able to take advantage of new customers, untapped markets, and often far less competition.
The great news is that you can expand globally at a lower cost than ever before, thanks to advances in telephone and internet technology. You can make yourself local to your international customers without ever planting a physical office outside the U.S.
The Advantages of Global Expansion
Expanding globally has many advantages. Your products and services may be unknown in certain parts of the world, giving you the advantage of coming in as the primary supplier. Products from other nations permeate the U.S. market, and we enjoy them without a second thought. By creating awareness, you can create an enormous market for your products overseas.
Foreign governments are often eager for outside investment, so there may be special financial incentives to expanding overseas as well. This may include tax breaks, special government funding, or assistance with certain business permits and licenses. This can make your new market even more lucrative.
Finally, you can take advantage of better economic conditions, especially if sales in your home country have been sluggish. It’s quite possible that other nations have higher consumer spending and better economic optimism than your home country, which can greatly benefit growth. In fact, you can even take a loss at home if your diversified customer base around the world grows and still end up with a top-line profit.
How to Expand Globally Using A Small Business Phone System
Small businesses don’t have the resources to fly over to another country, procure a physical office, hire local workers, and maintain a local presence. Fortunately, that arduous process is no longer necessary to reach new international markets. Advances in internet and telephone technology make it much easier, and cheaper, to expand.
The first thing you will need to do is determine how to reach your new customer base. In every nation, ease-of-use and memorability will go a long way toward planting your brand in a new customer’s mind. The following steps will be helpful:
- Obtain a local toll free telephone number in the host country. This cannot be done through American telephone companies, but it can be done through companies like International Toll Free or Avoxi. A toll free number brings a host of benefits including professionalism, prestige, and a simple, free way for new customers to reach you. Most of all, it will give your company a local touch in a new country.
- Set the toll free number to forward to your home country telephone systems. This will allow you to handle your calls from foreign customers through the same system as local customers. You may want to set up separate call-routing and staffing if local language is an issue, or if the time zone in your home nation is dramatically different than your customers’.
- With the toll free number in place, use your marketing campaign to drive new customers to your product website and feature the toll-free number. This will give customers a chance to order your products, ask questions, and refer friends even though you don’t have a physical presence in that nation.
Expanding globally can help your company jump-start growth in areas with low competition. Thanks to advances in worldwide telephone systems, you can obtain a foreign toll free number and use it to give a local spin on your international marketing. This allows your small business phone to become platform for your global expansion, helping you grow in all kinds of market and competitive conditions.