When Social Networks and Virtual Reality Collide: What Kind of Future Should We Prepare Ourselves For?

When social media first began to gain the momentous popularity that it enjoys today, the psychologists trumpeted the dangers. Words like “alienation,” “narcissism,” and “ withdrawal” popped up in the headlines. They cautioned us, but we steamrolled ahead, and now our path has lead us on a collision course with the kind of reality that once only existed in science fiction. Social networks and virtual reality are joining forces, and it could permanently shift the way in which humans perceive and … [Read more...]

4 Ways to Improve Facebook Engagement with Social Media Games

In today’s virtual world of social media, online content and the internet, brand-building and corporate image has morphed into an entirely new arena. Demographically chosen radio commercials have been replaced by targeted banner ads using cookies and online content, and television ads have been replaced by… Games? Yes, games. Facebook games like Mafia Wars, Farmville and Candy Crush have generated obscene amounts of revenue, but for companies not concerned with generating revenues via … [Read more...]

The Secret Formula for the Perfect Viral Share

Every day over 27 million pieces of content are shared across the web. With such a deluge of information, it's a wonder that any single piece of content gains enough traction to go viral, and yet they do. The key to creating great, shareable content is to have the right balance of ingredients. You need to appeal to the right emotions, choose the right format and length, and have the right visuals. Did you know that, although short form content is more popular among content marketers, articles … [Read more...]

Communication 2.0: How to Become a Pro at Internet Based Phone Systems

Modern telephone systems have changed the way we communicate. We no longer rely on outdated technology to contact each other, as we now send messages and make calls via packets of data over the internet. While it might seem like the act of making a phone call hasn’t changed much, the reality is that internet based phone systems represent an evolutionary change in telecommunication as we know it. Thanks to this revolutionary new technology, prices have gone down and innovation is on the rise. But … [Read more...]